U.S. Golf camps

I have created and implemented a digital marketing and social media campaign for the U.S. Golf Camps, an international summer golf institute held in Pittsburgh, PA. For this campaign, I had completed extensive market research on the camp’s international audiences and competitors. The camp was extremely underutilizing its social media and digital marketing, with scattered posting, no digital advertisements, and an outdated aesthetic that did not match the camp’s vibrant and fun atmosphere. The campaign consisted of revamping the camp’s digital presence by updating its social media branding and aesthetic (typeface, graphic elements, Instagram story details, etc.). In addition, creating social media campaigns to increase key stakeholder engagement and running social media advertisements to target audiences. Within the first month of implementation, all social media pages had a 10% increase in followers, 10% increase in engagement, and 20% increase in website traffic, with direct clicks from implemented social media advertisements.